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Key Account Management
11th Aug 2020 @ 9:00 am - 11:00 amR395
They provide the most income, can be most relied upon for regular business and create the most opportunities for growth. Because of this, they are also the contracts your competitors are most interested in and the business you cannot afford to lose. In the Power Series Online Seminar we will be looking at how to get, maintain and develop key accounts.
During the session we will consider the following:
Finding and securing key account business
Developing sales strategies for key accounts
The skills and responsibilities of the key account manager
The difference between key account management and selling
Developing the growth of your key account
Communications and relationship building
Keeping key accounts forever
Most salespeople will have a number of major clients in their portfolio. The challenge is that we often just treat them as another prospect or customer. Major clients will usually be key accounts and therefore they should be treated differently.
This Power Series Online session is likely to be the most interesting of the year as we work through the principles of getting and managing key accounts.
Get this right and your key accounts will become your most profitable business.