Blog Post Brainstorming






Before making decisions it is useful to get the opinions of the rest of the team. There is usually one person who has to make the decision but if you want the team to buy into the decision and help make it successful you will need their input.

There are a number of different ways to achieve this and the following is one that has always worked well for me in the past.

– Get the group together and make sure they have the purpose of the brainstorming session written in front of them.


– One member of the group will need to take the position of chairperson of the meeting and another of scribe.


– The chairman will inform the group of the purpose of the session and that each member should contribute at least 3 ideas. (Could be more, could be less, the important thing is that everybody must contribute, not just the loud ones.)


– The group members should then take it in turns to contribute one idea at a time and the scribe will note the idea on a flip chart or board.


– Another way of doing this is to give every member a pack of large “Post It” notes and ask them to write down their ideas. The notes are then stuck on a wall one at a time and roughly sorted as you go. This option also has the advantage of encouraging the quiet members of the group to fully participate.


– No discussion of the ideas should be made at this time. Group members should be discouraged from commenting on the ideas no matter how ridiculous they seem. In fact, crazy ideas should be encouraged as they may lead to new and radical solutions (Think about giving an award to the owner of the craziest idea).

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Brainstorm Decisions Richard Mulvey

– Once all the ideas are in (the chairperson of the meeting may like to put a time limit on this) then discussion of the ideas raised may begin. At this stage some of the ideas may be discarded and others combined.

– For important brainstorming sessions I find that it is worthwhile taking a break at this stage, perhaps lunch, and coming back to it later. People often come up with new ideas when they have a chance to think it over.

– The distilled results of the session should be compiled into minutes and distributed.

The purpose of this is to encourage continued discussion, however, at some point the chairperson will have to draw the line and make the decision.

This sort of brainstorming is very useful but the final decision usually stops with one person.


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